Idées d’artistes

Criticism was not anything that Dali was unfamiliar with. When one is as controversial as Dali, it is not unusual for the critics to question the incentives behind one’s art. Together, Dali and I were able to manipulate the media for spotlight on the art, as well as Dali himself, and were able to make Dali a household name. Knowledge of how to work with the press is essential to making one’s name known around the globe, especially in today’s well-versed internet world. Jeff Koons, a contemporary “neo-pop” artist, holds the same feelings.

“I believe in advertising and media completely. My art and my personal life are based in it. I think that the art world would probably be a tremendous reservoir for everybody involved in advertising” he once said. I could not agree more! Fame comes from being known for your excellence, my dear readers! Dali was often commissioned for all sorts of public works, and that in turn brought more publicity for his art. Critics hated the commercial uses for Dali’s art, but who really listens to them? Jeff Koons has also been criticized for being too “commercial,” yet look at his success. His modern works are whimsical and fun, and have even broken records at auction houses. I certainly commend this young man for his fabulous success, and hope to be able to see his art soon!




Rumor has it…

Although I do not personally dab too much in technology these days (smartphones are getting harder and harder to understand), I have recently heard rumors floating around the Dali that a certain website will be undergoing certain updates that may or may not relate to those who spend all their time with their nose in their cell phones. Now, I cannot say for sure, for Gala has been sworn to secrecy, but I have an inkling that this new website will be of utmost importance in relation to browsing on-the-go. Out of all of the gibberish I have heard, online shopping was what stood out most clearly to me… and something about it being simple and the fact that I can access it anywhere didn’t bother me one bit.

Apparently there will also be some sort of entertainment on the website as well, for the children perhaps? I do see nowadays plenty of parents soothing their kids with tablets… or maybe it will be a special application for adults instead, having seen how well adults can also be distracted with the release of the “Dali Goodpak Hipstamatic” application last year. Of course, none of this is set in stone, and most importantly you definitely didn’t hear it from me. Now if only I could figure out how to check my WordPress blog through this new phone…

Earth Day Musings

As I wait for Summer to arrive in Pubol, I cannot help but marvel at all of the new life sprouting up around me. Springtime completely transforms the foliage into a lush, green landscape. As I write from my favorite contemplating window at my castle, I cannot contain the fascination I have with Mother Nature’s beauty, and just in time for me to praise her for Earth Day. Luckily, my garden remains untouched by any sort of environmental damage that is harming the globe; and I intend to keep it that way by nurturing and caring for it as often as possible. If only the rest of the world would follow in my footsteps and make an honest attempt to conserve the wonderful life that surrounds us…

There exist an infinite number of ways for us to attempt to make a change in the way we live and yet leave no harmful impact on this fantastic gift Mother Nature has given us. Even Dali has always appreciated her beauty, and if you look closely, his paintings reflect exactly that. His optimism for the future was based strongly on faith in scientific and technological progress, as is mine.

Now, to help get his message across, the Dali Museum and the City of St. Petersburg will be holding an Earth Day celebration for the official activation of electric car charging stations located throughout the city and at the museum itself. The museum will also be unveiling the oh-so-adorable “Dali” Wheego electric car, one of the most adorable homages to Dali ever seen. I certainly encourage all everyone to go, but while you’re there, please be sure to ask when the “Gala” Wheelgo will be available for me purchase. Also, make sure to bring along your own alternatively powered vehicle.

Happy charging!

Paranoia, Masturbation, and Math

My dear friends, as you know, my Salvador was absolutely fascinated by all things scientific. His obsessions with spirals, the golden section, biology, chemistry, and optical illusions are seen in many of his works. He insisted on meeting and corresponding with the foremost scientists of our day and of course shared his opinion on their work. He even once said, “Thinkers and literati can’t give me anything. Scientists give me everything, even the immortality of the soul.”

It is quite fitting, then, that The Dali Museum hosts a series titled “Dali + Science.” These monthly lectures explore a wide range of scientific topics that engaged my Dali throughout his lifetime, such as paranoia, masturbation, and math. Presented by docent darling Peter Tush, Dali Museum Education Curator, these lectures are a delight! Pure irreverence and quite easy to digest, I assure you. Alas, my social calendar is booked through the spring, but I do insist you make yourself available. Tell them Gala sent you, my darlings. That’s all you ever need say.

The Birth of Gala Dali

As I mentioned before, the poet Paul Eluard named me Gala. But Dali took that name and made it his own.

When he began signing paintings “Gala-Salvador Dali,” he commemorated for once and for all time our twin-ness, our one-ness, our inextricable bond.

My dear described it thusly:

“In signing my paintings Gala-Dali, all I did was to give my name to an existential truth, since without my twin I would no longer exist.  Through Gala, I acquired not only the right to my own life, but the male and female part of my genius.”

And while he called me his savior, the muse who weaned him from his crime and cured his madness, so too was I reborn through Dali, who painted me in word and flesh into the immortal realms of art.

Together, here, you may see us reborn in the creation of something new, as Dali’s boundless passion for experimentation drove him to devise this shattering video. Enjoy, and perhaps you will learn from the master.



Art on screen

Darlings, this is going to be brief. Gala has a headache, and the very thought of writing is agony. But I will not totally abandon you, my dear readers and fans – I am going to give you a visual treat instead.

On November 3, the museum will feature screenings of the luminous cartoon, Destino. Although I am not supposed to call it a cartoon and I usually have no time for animated drivel, this particular moving picture is a work of art.

My Dali and Walt (that’s Mr. Disney to you) worked together on this groundbreaking project more than 60 years ago, and others almost as talented finished it in 2004.

It’s a story as old as time, a simple love story of boy-meets-girl, but told as only Dali could imagine it, complete with images that spring from his mind like no other’s: melting clocks, tuxedo-clad disembodied eyeballs, metamorphosing ballerinas, ants that become  bicycles, and surprising baseballs.

Still from Destino, 2004

But why all this talk? Come by next Thursday and see the full magic for yourself – on screen, accompanied by a wonderful documentary that can educate you all on how Dali made the film, yet another masterpiece.

Gala becomes me.

Today I want to talk about my name. Gala – simple, elegant, nearly a chant – the perfect counterpart to Dali.

Dali was never content with simplicity. His genius was to take the simple and make it complex. In his rather scintillating autobiography, The Secret Life, he lists his pet names for me:

“Gala, Galuchka, Gradiva . . . Olive (because of the shape of her face and the colour of her skin), Olivete, the Catalonian diminutive of Olive and its delirious derivatives, Olihuette, Orihuette, Buribetter … “

One of my favorite of these pet names is Lionete (Little Lion), coined by my Dali because I roar “like the MGM lion” when I get angry.

You may not know this, but Dali was not the one to first call me Gala – that credit goes to my first husband, Paul Eluard.  The man was a great poet, and I think Gala becomes me.

Salvador Dali, Daddy Longlegs of the Evening - Hope! (1940) In the USA © Salvador Dali Museum, Inc. St. Petersburg, Florida, 2011 Worldwide rights © Salvador Dalí. Fundación Gala-Salvador Dali (Artists Rights Society) 2011

My name also appears on many of Dalí’s works, such as Daddy Longlegs of the Evening – Hope!, signed with our combined names: Gala-Salvador Dalí. His art, his writings, and even buildings bear my name: Gala Contemplating the Mediterranean Sea Which at Twenty Meters Becomes the Portrait of Abraham Lincoln – Homage to Rothko (Second Version), Galacidalacidesoxiribunucleicacid (Homage to Crick and Watson), Les Diners de Gala (his famous gourmet cookbook), even The Gala-Salvador Dalí Foundation in Spain.  I am worthy of a Foundation, don’t you think?

There is, however, one place my name has been used that I consider the absolute height of irony. The Dali Museum named its café after moi – Café Gala. I am willing to admit the name sounds delectable, but I barely know my way around a kitchen and certainly would not be caught dead making a bocadillo – a lowly sandwich! And yet, given any other name, would their food taste as fine?